L49: Recurring Revenue by the Numbers

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Overview

Monthly Recurring Revenue (MRR) is income that a business expects to receive every single month – a predictable revenue stream, which can sustain a company through the ebbs and flows of its project-based, or non-recurring, revenue sources.

Why is this session important?

It is normally based upon a agreement or contract where services are typically purchased over a term (typically in yearly increments) and performed over a recurring period (typically monthly). Mature companies attempt to maximize this type of revenue through value-based post-project Service contract relationships vs. reactive Time and Materials (T&M) break-fix transactions. This session will discuss the fundamentals, and several best practices with regards to increasing and sustaining monthly recurring revenue within your organization.
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