L38: Managing Organizational Change

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Most major change initiatives—whether intended to boost quality, improve culture, or reverse a corporate death spiral—generate only lukewarm results. Many fail miserably. Why? Experts maintain that too many managers don’t realize transformation is a process, not an event. It advances through stages that build on each other. And it may take years. Pressured to accelerate the process, managers skip stages. But shortcuts never work. Equally troubling, even highly capable managers make critical mistakes—such as declaring victory too soon. Result? Loss of momentum, reversal of hard-won gains, and devastation of the entire transformation effort.

Why is this session important?

By understanding the stages of change— and the pitfalls unique to each stage—you boost your chances of a successful transformation.