Overview
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived. Many organizations see it as a logo – others see it as the embodiment of their business – from culture, to values and ethics, to standards and excellence. When companies bring their brand to the frontline – when their Installation and Service Techs become the”brand” they desire to achieve – then that company has achieved the basis for lasting success.
Why is this session important?
Your brand is built to be a true representation of who you are as a business and allows customers to know what to expect from your company. It is a way of distinguishing yourself from the competition and clarifying what it is you offer that makes you the better choice. Many integrators see it as a logo – others see it as the embodiment of their business – from culture, to values and ethics, to standards and excellence. When an integrator brings their brand to the frontline – when their Installation and Service Techs become the “brand” they desire to achieve – then that company has achieved the basis for lasting success.
